We are a small family business, established in 2017 in the UK. Johnson Equestrian is a Horse & Rider Fashion retailer, rather than an old-style “saddlery” selling specialist leather horse products. Our focus tends to be on the rider’s needs, but we also sell some halters, bridles and saddlepads.
We formerly lived in Australia and Germany where we also had equestrian retail businesses. We are horse owners, formerly bred German Warmbloods and German Riding Ponies using imported frozen semen in Australia and we own a livery yard in Germany called ‘Harz Horse’. So we have real experience of the needs and budgets of the average rider/horse owner! Not all of us can afford the high-end brands of Professional riders.
Having spent the last three years living in Germany, we have built up a collection of affordable European brands from Germany, The Netherlands, France, Poland and others.
Our core brands at present are HKM (with its sub-brands CM Collection, Lauria Garrelli), Pfiff, Harry’s Horse and recently we added Harcour, to the collection. We look forward to expanding with Harcour in the future.
We are an EVENT- BASED retailer at this stage. We aim to attend about 20 shows per year, targeting Show-jumping, Dressage, Eventing and Horse Exhibitions such as Your Horse Live and Equifest, catering for the pleasure rider.
We are VAT registered and pride ourselves on good customer service and honest advice. We want you to buy the best product for you, not just make a sale!
We look forward to seeing you at an event around the UK soon.
Francis and Melissa Johnson